NSW All of Government Media Agency Services - Stage 1

Overview The Department of Customer Service (NSW), on behalf of NSW Government, is seeking a Media Agency Services (MAS) arrangement to meet its future needs for media strategy, planning, buying and related services. About There is an incumbent Supplier who is expected to submit a response to this RFT. Purpose NSW Government is seeking a Media Agency Services (MAS) arrangement that appropriately meets its future needs for media strategy, planning, buying and related services, as a streamlined, efficient and cost-effective solution. Objectives The strategic goals for the MAS arrangement are: Fit for purpose media planning and buying service to meet a wide range of government advertising needs and deliver inclusive, effective, insight-led campaigns Appropriate resourcing with an efficient cost structure across all services while safeguarding high transparency for all advertising transactions Leveraging technology and industry advancements to enhance services while maintaining a stakeholder-focused, scalable service model Operational excellence via strong internal systems and processes to support high campaign volumes and fast turnaround times Delivery of cost savings and improved value through greater overall efficiencies, including in effort Scope The scope includes: Media strategy services Media planning services Media buying services Related media agency services Contract Terms and Conditions If a contract is executed, it may be for an initial term of 3 years Two optional extension periods of up to 2 years each may apply, for a maximum total term of up to 7 years Tender Briefing Date: Thursday 29 October 2026 Time: 12pm Format: Virtual briefing (Microsoft Teams) Suppliers must register with the Contact Officer at least 24 hours before the briefing to receive the link. No more than 2 people per respondent may attend. Instructions to Tenderers An optional interactive session is available for individual respondents to ask about the Statement of Requirements. This session must be requested by 29 October 2026. Enquiries Contact: David Chaplin Email: mediaagencyservicesrft@customerservice.nsw.gov.au