BIL-009-Media Buying and Placement Services - Olympic and Paralympic Games Brisbane 2032
Tender Overview
About this tender
This package seeks agencies to manage the strategic planning, buying, and placement of media across digital, print, broadcast, and outdoor channels to support Brisbane 2032 Olympic and Paralympic Games communications and marketing objectives. The scope of work may include, however is not limited to: • Media Strategy & Planning: Development of integrated media plans aligned with campaign goals, audience insights, and channel performance data. • Media Buying & Negotiation: Procurement of media inventory across national and regional platforms, including digital (social, display, video), print (newspapers, magazines), broadcast (TV, radio), and outdoor (billboards, transit, ambient). • Campaign Execution & Optimization: Management of media placements, scheduling, and performance tracking, with real-time adjustments to maximise reach and impact. • Licensing & Compliance: Assurance of compliance with advertising standards, brand guidelines, and contractual obligations across all media channels. • Technical Support: Coordination with creative and analytics teams to ensure accurate asset delivery, tagging, and reporting. • Reporting & Insights: Provision of post-campaign analysis including media spend, reach, engagement, ROI, and recommendations for future optimisation
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