Media Monitoring and Social Media Management

Overview The Hills Shire Council is seeking appropriately qualified and experienced respondents to provide media monitoring and social media management services. The successful contractor will provide real-time monitoring and daily or weekly reports to multiple email addresses, monitoring mentions of The Hills Shire Council, Councillors, and other specified keywords across metropolitan and local newspapers, radio, TV stations, and social media platforms. Council is also interested in software to cross-schedule social media posts and provide analytical data on Council's social media platforms, including Facebook, Instagram, LinkedIn, and X (formerly Twitter). Scope The scope includes: Real-time monitoring of mentions of The Hills Shire Council, Councillors, and specified keywords across metropolitan and local newspapers, radio, TV stations, and social media platforms Provision of daily and weekly reports distributed to multiple email addresses Provision of software for report building tools with a minimum three-month retrospective period Description of how media clips will be stored, managed, and distributed Capability for Council to manage the addition and removal of keywords as news topics arise Provision of software to analytically review the sentiment of stories in which Council is mentioned Provision of software providing analytical data on Council's social media platforms, including Facebook, Instagram, LinkedIn, and X (formerly Twitter) Council may also consider the following optional components: Software to cross-schedule social media posts across a variety of platforms, including Facebook, LinkedIn, Instagram, and others Software that can analyse the success of a post, reel, or story, as well as followers, engagement, and social media listening tools Software that provides users with an approval process Software that allows for 10 full-time users Contract Terms and Conditions The contract will be for a fixed schedule of rates for 12 months, with the possibility of extending for a further 24 months (two years) based on performance Information Requested Total package prices for a 12-month period, including all items listed in the price schedule document Contact information for three references from similar organisations Instructions to Tenderers Companies who submit a quotation will also be offered the opportunity to provide a one-hour demonstration of their product to the panel.