Consumer Usage & Attitudes Research Program FY27-31

Overview Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Consumer usage & attitudes research program FY27-31 (MT26007). About Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia's $17 billion horticulture industry. Hort Innovation invests around $170 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community. Objectives The objectives of the services being sought are to deliver trusted, continuous consumer usage and perception tracking across Australian fresh fruit, vegetables and nuts, while maintaining continuity with historical tracking wherever appropriate. The investment will provide accessible, decision-ready insights tailored to users with varying levels of experience and capability, from concise summaries and visual content through to detailed reports, dashboards and data. Scope The scope includes: Continuous consumer usage and perception tracking across Australian fresh fruit, vegetables and nuts Maintaining continuity with historical tracking wherever appropriate Provision of accessible, decision-ready insights tailored to users with varying levels of experience and capability, including concise summaries, visual content, detailed reports, dashboards and data Flexible communications effectiveness modules Thought-leadership research on emerging consumer topics Translating findings into engaging webinars, presentations and reusable content Production of consumer voice content, including recorded video and vox pops Instructions to Tenderers Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.