FOGO Marketing, Engagement, Education and Behaviour Change Project

Overview MidCoast Council is seeking tenders from suitably qualified consultants to design, develop, deliver and evaluate a comprehensive Food Organics and Garden Organics (FOGO) marketing, engagement, education and behaviour change campaign. The successful Consultant will translate Council's Education and Behaviour Change Strategy and Plan Framework into a coordinated campaign that helps residents understand the new service, prepare for its introduction and correctly separate food and garden organics. About The consultancy forms part of Council's integrated FOGO Program, comprising the processing facility, collection service transition, and education and behaviour change projects. The successful Consultant will report to Council's FOGO Program Manager and coordinate with Waste Services, Communications and Engagement teams, and relevant contractors through Council-approved arrangements. The MidCoast includes towns, villages and dispersed rural communities with different waste service arrangements. Current arrangements include standard three-bin services, rural two-bin services and properties without a green bin. These arrangements do not, by themselves, establish future FOGO eligibility. Campaign content must use Council-confirmed service information so residents receive instructions applicable to their property and implementation stage. Scope The scope includes: Community research and audience analysis Behaviour change and campaign planning Creative development and message testing Production of accessible content and reusable engagement materials Media planning and buying Community outreach and face-to-face engagement Launch support Ongoing reinforcement Evaluation and handover Services will support communities across the MidCoast Council local government area, NSW. Research, planning, design and reporting may be undertaken remotely where appropriate; the Consultant must provide on-ground engagement and other attendance required by its accepted delivery proposal. The campaign must: Align with Council's Education and Behaviour Change Strategy, Plan Framework and branding requirements Address audience needs identified through the supplied evidence and approved research, including accessibility, literacy, digital access and rural communication needs Integrate Council-owned channels with appropriate television, social media, digital, print, newspaper, billboard and other physical media Include reusable materials for community stalls, displays and education activities Provide accessible final outputs and editable source files, templates, records and campaign assets that Council can maintain and adapt Contract Terms and Conditions The proposed consultancy period runs from contract execution to 30 September 2029, subject to the contract's milestone and time-adjustment provisions 1 July 2028 is the planning assumption for facility operations, not a confirmed household FOGO service commencement date Council will confirm service commencement and authorise date-sensitive activities when facility and collection readiness permit Information Requested Tenderers must propose the quantities, formats, frequency, coverage and resources for each deliverable for Council's assessment, supported by pricing and estimated professional effort in the response schedules. Tenderers must demonstrate how they will sequence early research and reusable work, manage approval gates, and reprogram or pause activities while minimising avoidable expenditure. The response schedules include common 3-, 6- and 12-month delay scenarios for evaluation purposes; these are not forecast delays or guaranteed additional work. Instructions to Tenderers Council's tender documents define the detailed requirements, acceptance criteria, pricing arrangements and conditions of contract.