Provision of Audience Research for Western Australian Museum
Tender Overview
About this tender
Overview The Western Australian Museum (WA Museum) is seeking to establish a Panel Arrangement comprising one or more qualified contractors to provide audience research services. Contractors appointed to the Panel may be engaged on an as-required basis to support the WA Museum's strategic, operational and performance objectives. Purpose Audience research underpins everything the WA Museum does and is essential to informed decision-making and continuous improvement across the organisation. It provides valuable insights that support strategic outcomes and inform exhibition programming, brand and marketing strategy, media planning and channel strategy, content delivery, communications, and social media activity. It also plays a critical role in monitoring social impact and brand health. The Panel Arrangement is intended to help the WA Museum attract, engage and retain diverse Western Australian, national and international audiences. Scope The scope includes: Provision of audience research services across one or more research categories Engagement of Panel contractors on an as-required basis to support the WA Museum's strategic, operational and performance objectives Contract Terms and Conditions Appointment to the Panel does not guarantee any minimum volume of work Enquiries Contact: Trevor Tran Email: trevor.tran@dohw.wa.gov.au
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