Provision of Media Planning and Buying Services
Tender Overview
About this tender
Overview Murdoch University is seeking to appoint a lead agency partner to provide an integrated suite of media planning, buying, paid digital media, search engine optimisation, analytics and digital optimisation services. About The University's Marketing and Communications Office (MCO) manages a significant annual media investment across domestic and international student recruitment, brand building, stakeholder engagement and other strategic marketing initiatives. Media activity spans traditional and digital channels and is increasingly supported by data-led audience targeting, analytics, search optimisation and digital performance improvement activities. Murdoch's current annual expenditure on media placements exceeds $1.5 million. This figure is provided for context only and does not represent any commitment or guaranteed expenditure under the proposed arrangement. Purpose Murdoch University's preference is to establish a single accountable lead partner arrangement that can provide integrated planning, buying, optimisation, reporting and advisory services across the full scope. However, respondents may propose specialist delivery partners where governance, accountability and integration arrangements are clearly defined. Scope The scope includes: Media planning services Media buying services Paid digital media services Search engine optimisation services Analytics services Digital optimisation services Integrated planning, buying, optimisation, reporting and advisory services across the full scope Contract Terms and Conditions Murdoch anticipates entering into a Master Consultancy Services Agreement operating as a standing offer arrangement Services will be engaged on an as-required basis throughout the contract term, with actual volumes and expenditure varying according to operational requirements, campaign activity and available budgets No minimum volume of work or expenditure is guaranteed The anticipated contract term is an initial two (2) year period with three (3) options to extend for a further one (1) year each, exercisable at Murdoch University's discretion Enquiries Contact: Jenny Neill Phone: (08) 93602676 Email: jenny.neill@murdoch.edu.au
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