Social Media Management Platform

Overview The Australian Electoral Commission (AEC) is responsible for administering federal elections, as well as a range of other functions between elections. The AEC is seeking to partner with a social media management platform or distributor to help effectively manage and enhance its online communications. The AEC would prefer one supplier, but is also open to a consortium with services split across platforms, if efficiencies can be demonstrated from a value for money perspective. Scope The AEC runs the following social media accounts, which the platform will need to support: X Threads 2x Facebook (one mainstream and one Aboriginal and Torres Strait Islander specific) Instagram LinkedIn Reddit YouTube TikTok Google business accounts The scope includes: Centralised scheduling and publishing across multiple social media channels Ability to receive and moderate comments on posts Monitoring and listening capabilities via keyword search, including the number of annual mentions that can be provided and the number of Facebook pages that can be monitored Ability to create reporting dashboards and analyse data Capability for six ongoing business as usual (BAU) users and a scalable number of temporary surge users, with surge users not requiring access to the publishing elements of the platform Provision of onboarding, ongoing training and written instructions for platform use Provision of a detailed cost breakdown, including managed hours Provision of a cost breakdown for potential future surge user services, broken down by separate costs of five, seven and ten users Contractor Requirements Provision of Australian customer support, preferably based in Australia Open communication regarding bugs and software updates Resolution of critical issues that hinder core platform functionality within a 24-hour window Contract Terms and Conditions Temporary surge users will not be included in the initial service agreement or pricing. Surge users may be added later as additional work via a contract amendment for a limited time only, should a major electoral event arise (for example, a federal election). This would be for additional services, to be considered and paid for during a significant electoral event. Instructions to Tenderers Refer to the RFT documentation for further information on pricing and tender requirements. Enquiries Contact: AEC Digital & Social Media Advisor Email: socialmedia@aec.gov.au